Responding to Amazon Trademark Infringement Claims: A Short Guide for New Online Sellers

As a seller on Amazon, you may one day find an email in your inbox with a notice or claim of trademark infringement for a product or products you offer. Do not panic and keep selling. It has a solution. I was the unlucky recipient of one of those a month after opening my Amazon Seller account, and as a new business owner, I had no idea what to do with it. I want to share my journey as a new online retail business owner with those who wish to learn and grow with me. This incident was worth writing about, as I am working on building a business where customers feel as family, and reputation is important to accomplish this goal. Also, a law suit can be financially and legally detrimental to you as a person and as business owner, especially if you just opened for business.